Scope
Adzta sought to launch a cutting-edge digital advertising platform targeting 18-25-year-olds. The campaign aimed to generate intrigue and drive pre-launch sign-ups among this tech-savvy, socially aware demographic. The creative challenge was to design a campaign that would resonate with their lifestyle, values, and aesthetics while creating a buzz that would spark curiosity and excitement around the platform’s launch.
Services
# Campaign Creative
# Search & Paid Display Ads
Assets
# OOH Adverts
# Social Cards
# Animated HTML Display Ads
# Static Display Ads
Approach
Our creative design captured the edgy, youthful spirit of the target audience by featuring relatable individuals styled in an urban, grunge-inspired aesthetic. The visuals were paired with graffiti-style typography and playful, bold headlines, creating an instant connection with the audience’s preferences. Vibrant colours and layered textures, reflected the energy and individuality of the demographic. The campaign assets included eye-catching adverts, social media posts and animated Ads, to provide a rebellious visual identity, sparking curiosity and driving engagement.
Outcome
The creative strategy succeeded in generating high engagement across both target audiences. The B2C campaign elements created a buzz on social media, with consumers actively engaging with content and sharing their anticipation for the launch, which led to strong initial sales. Meanwhile, the franchise-focused visuals and content attracted substantial interest from investors and entrepreneurs, leading to numerous inquiries and franchise applications. The campaign effectively positioned the burger brand as both an exciting dining option and a promising business opportunity, establishing a compelling foundation for sustained growth.