Scope
The campaign aimed to launch a new burger brand with a unique, dual-target approach: building excitement among consumers (B2C) while appealing to entrepreneurs and investors interested in franchise opportunities. The brand needed to stand out in a competitive market and showcasing its robust franchise model to potential business partners. The creative challenge was to communicate two distinct messages cohesively, creating a unified yet versatile brand identity that would resonate with both audiences.
Services
# Campaign Strategy
# Campaign Ident and Visuals
Assets
# Instagram Images
# Printed Posters
# HTML Display Ads
# Static Display Ads
# Website Imagery
# Static Social Cards
# Printed Collateral
Approach
Our creative strategy combined bold visuals and storytelling to showcase the brand’s culinary appeal and business potential. For consumers, we crafted a vibrant, playful aesthetic with eye-catching graphics, engaging social media posts, and behind-the-scenes content, building excitement around the brand’s unique offerings. For entrepreneurs and investors, we shifted to clean, professional visuals and clear messaging, using targeted ads, video case studies, and webinars to highlight the brand's franchise potential and scalability. This dual approach made the brand inviting for consumers while projecting a lucrative opportunity for franchisees.
Outcome
The creative strategy succeeded in generating high engagement across both target audiences. The B2C campaign elements created a buzz on social media, with consumers actively engaging with content and sharing their anticipation for the launch, which led to strong initial sales. Meanwhile, the franchise-focused visuals and content attracted substantial interest from investors and entrepreneurs, leading to numerous inquiries and franchise applications. The campaign effectively positioned the burger brand as both an exciting dining option and a promising business opportunity, establishing a compelling foundation for sustained growth.