Scope
The campaign aimed to launch a new burger brand with a unique, dual-target approach: building excitement among consumers (B2C) while appealing to entrepreneurs and investors interested in franchise opportunities. The brand needed to stand out in a competitive market and showcasing its robust franchise model to potential business partners. The creative challenge was to communicate two distinct messages cohesively, creating a unified yet versatile brand identity that would resonate with both audiences.
Services
# Campaign Strategy
# Campaign Ident and Visuals
Assets
# Instagram Images
# Printed Posters
# HTML Display Ads
# Static Display Ads
# Website Imagery
# Static Social Cards
# Printed Collateral
Approach
Our creative strategy combined bold visuals and storytelling to showcase the brand’s culinary appeal and business potential. For consumers, we crafted a vibrant, playful aesthetic with eye-catching graphics, engaging social media posts, and behind-the-scenes content, building excitement around the brand’s unique offerings. For entrepreneurs and investors, we shifted to clean, professional visuals and clear messaging, using targeted ads, video case studies, and webinars to highlight the brand's franchise potential and scalability. This dual approach made the brand inviting for consumers while projecting a lucrative opportunity for franchisees.
Outcome
The creative campaign successfully repositioned Kinexio with a fresh, confident voice and a visually striking identity that set it apart in the market. With headlines like “No more hiding” and “Show the full potential of your properties,” the messaging resonated with audiences and delivered results, proving that humour, honesty, and clarity can drive real commercial impact.