Scope
Century Global, an AI-powered SaaS platform helping businesses enter new markets faster, wanted a fresh campaign identity that positioned them as both an enterprise-level and truly global company. The new identity needed to stand out from competitors, combine a tech-forward and human feel, and be rolled out quickly across advertising and marketing campaigns to support their rapid growth.
Services
# Campaign Creatives
# Campaign Copywriting
Assets
# OOH Adverts
# Social Cards
# Website Visuals
# Digital Ads
# Printed Ads
# Event Collateral
Approach
We created the ‘Global Reach’ campaign identity, built around a circular image mask showcasing diverse people from industries and cities worldwide. Surrounding dots represented individuals and nodes of connection, symbolising both human interaction and the platform’s tech-driven nature. A streamlined colour palette featured dark purple for backgrounds and a single accent colour to emphasise CTAs and key messaging, creating a cohesive and modern visual identity.
Outcome
The creative campaign successfully repositioned Kinexio with a fresh, confident voice and a visually striking identity that set it apart in the market. With headlines like “No more hiding” and “Show the full potential of your properties,” the messaging resonated with audiences and delivered results, proving that humour, honesty, and clarity can drive real commercial impact.