Scope
Century Global, an AI-powered SaaS platform helping businesses enter new markets faster, wanted a fresh campaign identity that positioned them as both an enterprise-level and truly global company. The new identity needed to stand out from competitors, combine a tech-forward and human feel, and be rolled out quickly across advertising and marketing campaigns to support their rapid growth.
Services
# Campaign Creatives
# Campaign Copywriting
Assets
# OOH Adverts
# Social Cards
# Website Visuals
# Digital Ads
# Printed Ads
# Event Collateral
Approach
We created the ‘Global Reach’ campaign identity, built around a circular image mask showcasing diverse people from industries and cities worldwide. Surrounding dots represented individuals and nodes of connection, symbolising both human interaction and the platform’s tech-driven nature. A streamlined colour palette featured dark purple for backgrounds and a single accent colour to emphasise CTAs and key messaging, creating a cohesive and modern visual identity.
Outcome
The creative strategy succeeded in generating high engagement across both target audiences. The B2C campaign elements created a buzz on social media, with consumers actively engaging with content and sharing their anticipation for the launch, which led to strong initial sales. Meanwhile, the franchise-focused visuals and content attracted substantial interest from investors and entrepreneurs, leading to numerous inquiries and franchise applications. The campaign effectively positioned the burger brand as both an exciting dining option and a promising business opportunity, establishing a compelling foundation for sustained growth.