Scope
CFA Society UK wanted a bold new creative direction for its member acquisition campaigns to reflect its role in empowering investment professionals to advance their careers, expand their knowledge, and build meaningful connections. The campaign needed to feel vibrant, diverse, and modern—breaking away from the typical, uninspiring tone of membership advertising. The core message focused on shaping the future by investing in oneself, appealing to both new and
experienced financial professionals.
Services
# Campaign Strategy
# Campaign Ident and Visuals
Assets
# OOH Adverts
# Social Cards
# Digital Ads
# Printed Ads
Approach
We developed a striking creative concept built around aspirational headlines such as “Change the future, invest in you,” “Accelerate your path, lead the future,” and “Shape the future, make a change.” The visuals featured confident, everyday professionals set against dynamic curved neon light trails symbolising speed, progress, and clear direction. The campaign was rolled out across both print and digital channels, creating a fresh and confident brand narrative that positioned CFA Society UK as forward-thinking and distinct from competitors.
Outcome
The creative strategy succeeded in generating high engagement across both target audiences. The B2C campaign elements created a buzz on social media, with consumers actively engaging with content and sharing their anticipation for the launch, which led to strong initial sales. Meanwhile, the franchise-focused visuals and content attracted substantial interest from investors and entrepreneurs, leading to numerous inquiries and franchise applications. The campaign effectively positioned the burger brand as both an exciting dining option and a promising business opportunity, establishing a compelling foundation for sustained growth.