Scope
Following a recent acquisition and rebrand, Kinexio—a leading property management software platform - needed a bold, standout creative campaign to launch its new identity. The objective was to differentiate from competitors by avoiding dry, technical messaging and instead create a fresh, engaging brand presence that would elevate awareness and drive enquiries.
Services
# Campaign Creatives
# Campaign Copywriting
Assets
# OOH Adverts
# Social Cards
# Digital Ads
# Printed Ads
Approach
We created a bold, character-driven campaign based on the idea that in property management, you're either in control or in chaos. Using a mix of human and animal imagery, we delivered a series of print and digital ads with striking visual contrasts—confident professionals vs. their chaotic counterparts, or split visuals like a composed peacock beside a frazzled turkey. Humour and charm were key, with playful headlines and a focus on people over platform, positioning Kinexio users as calm, capable heroes—while others appeared overwhelmed, outdated, and a step behind.
Outcome
The creative campaign successfully repositioned Kinexio with a fresh, confident voice and a visually striking identity that set it apart in the market. With headlines like “No more hiding” and “Show the full potential of your properties,” the messaging resonated with audiences and delivered results, proving that humour, honesty, and clarity can drive real commercial impact.