Scope
The client, a software company specialising in performance management solutions, sought to increase visibility and attract new audiences. The goal of the campaign was to raise awareness among potential customers and position the company as an innovative, approachable leader in the performance management space. To achieve this, the campaign needed to employ a creative strategy that stood out in a crowded market.
Services
# Campaign visual
# Campaign headlines
Assets
# Printed Collateral
# Social Cards
# Event & Exhibition collateral
# Website Imagery
Approach
We reimagined the brand’s creative direction by moving away from its traditional illustrative style, opting instead to use authentic imagery of real people to bring performance management to life. These visuals captured genuine expressions and interactions, making the campaign feel grounded and approachable. To enhance the imagery, we incorporated creative background textures inspired by the brand’s design elements, adding a fresh and dynamic layer to the visuals.
Outcome
The creative strategy succeeded in generating high engagement across both target audiences. The B2C campaign elements created a buzz on social media, with consumers actively engaging with content and sharing their anticipation for the launch, which led to strong initial sales. Meanwhile, the franchise-focused visuals and content attracted substantial interest from investors and entrepreneurs, leading to numerous inquiries and franchise applications. The campaign effectively positioned the burger brand as both an exciting dining option and a promising business opportunity, establishing a compelling foundation for sustained growth.